Why does watch show 10.10

In a world where norms are followed, there are bound to be exceptions. Of course historic and pioneering brands choose to follow tradition, since they regard traditions so highly. Their brand guideline is to show their watches at exactly , as will be noticed in any official depiction of their timepieces. However, some brands choose to do things differently for various reasons.

The most common reason is obviously the same as why is the norm—aesthetics. In this case, the time displayed is , so as to proudly frame their power reserve display. Even in Carl F. Even in the Graham Swordfish watches seen above, the time is maintained in the visual such that the busy upper half of the dial stays clear of the moving parts. The date in date display pieces, such as these Toric watches, is set to his date of birth, the 2nd of December.

Oris is another brand that does not adhere to the general norm of The independent watch manufacturer, in recent times, has begun to depict its dials at an unusual or sometimes even This is probably just to be different, to set themselves apart. So there you have it. The myths and theories, the truths and realities, and the norms and exceptions surrounding All the watches featured here, whether or not they display as the time, are available at Ethos Watch Boutiques.

Carl F. Bucherer Manero. Maurice Lacroix Aikon Automatic. Nomos Glashutte Autobahn. Frederique Constant Slimline. Frederique Constant Classics. Corum Admiral. Breitling Navitimer. Hublot Classic Fusion.

Hublot Big Bang. Omega Constellation. TAG Heuer Autavia. Nomos Glashutte Metro. Graham Swordfish. Parmigiani Kalpa. Parmigiani Toric. Parmigiani Tonda. Oris Diving. View all. All the information that you shared with us is very useful for us. Thank you for sharing with us. Thank you for your kind words. We are happy that you found this story valuable.

Do continue to share your feedback. The position makes sure every element of the face is clearly noticeable. There are other reasons too …. Your email address will not be published. Sign up for email alerts. Want first access to our secret deals? Thank you for subscribe. Explore The Ethos Summit Mumbai. Explore The Ethos Summit Bangalore. View all Stories. What are you looking for?

Ethos Watches The Watch Guide. Feature The Myths And Realities Behind The Time On All Watches— All the crazy theories that people have come up with, and the truth that explains why is almost always the right time to photograph a watch. CARL F. It's just before on these Maurice Lacroix Aikon Venturer timepieces. While these Nomos Autobahn watches show the time as These Graham Swordfish watches are probably set to because the hands at would've hindered a view of the brand emblem, given the chronograph counters at three and six o'clock, with external bezels.

It's and the 2nd even in the Tonda watches. Bucherer Manero Nomos Glashutte Autobahn Corum Admiral Hublot Classic Fusion Price on Request. Hublot Big Bang Omega Constellation Nomos Glashutte Metro Oris Diving 01 4 21 One of the most common ideas is that timepieces are set at to mark the time of death for a notable public figure. There are various versions of this theory suggesting that the display honors John F. Kennedy, Martin Luther King, Jr. A quick search for the time of death of these three historical figures reveals that none of them died at Yes, it would be, which is why that is not the reason timepieces are set to that time.

Also, to address another theory, that specific time was not the minute at which the atomic bomb was dropped on either Nagasaki or Hiroshima. Whatever the reason that led people to come up with these explanations, they are all wrong and, with a little consideration, patently absurd. The eagle-eyed shopper will have noticed that Apple watches are not set to , but to Specifically, Apple watches are set to and 30 seconds. Apple was not the first watch manufacturer to thumb their noses in the face of tradition.

Timex, an American-based company, has its clockfaces set to So, are Apple and Timex just trying to be different for the sake of being different? Well, yes and no. Every iteration of the iPhone is displayed with the time because that was the time when the groundbreaking phone was first displayed to the public.

It appears, though, that they are tipping their hat to their forebearers in the watchmaking industry why also subtly suggesting that they are just a little bit ahead of the game compared to their competitors. There is an alternative explanation for Apple setting their watches to which says that the display is technically more symmetrical that way.

It will be interesting to see if watchmakers continue to follow this trend well into the future, but it seems clear that will remain the right time for now.